Handhelds for QSR and how they can increase efficiency and speed.




Handhelds for QSR and mobility helps quick-service restaurants increase the speed of service, providing a much needed boost in profits, thanks to higher volume. Mobility decreases wait time and offers flexibility, increasing customer volume.

Everyone knows the restaurants with the fastest lines at the drive-thru as well as the most efficient counter service closest to where they work and live. It is no coincidence that those restaurants do the most business. But if they are the busiest, how can they also be the fastest?
The answer is efficiency.

Technology has always played a large role in making quick-service restaurants more efficient. The latest technology involves mobile point-of-sale services on handheld PDA devices.

When the drive-thru line reaches a certain length, new customers will go somewhere else, making it vital to decrease the amount of time each car spends at the drive-thru window. By using a handheld device to extend the distance where an order can be taken, the line can move more quickly, because there is a greater distance between ordering and receiving the food. In fact, the busier you are, the faster the line moves. The table below details how this can impact gross sales.

Cars/ Hr

Increase Over Slower Time

@ $12/ ticket

Per Day (3 hr block)

Per Week

Per Year

72

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page1image21128
page1image21512
page1image21896
page1image22280

80

8

$ 96.00

$ 288.00

$ 1,728.00

$ 89,856.00

90

10

$ 120.00

$ 360.00

$ 2,160.00

$ 112,320.00

103

13

$ 154.29

$ 462.86

$ 2,777.14

$ 144,411.43

120

17

$ 205.71

$ 617.14

$ 3,702.86

$ 192,548.57

Handhelds have been called the most technologically beneficial tool to come along in at least a decade. Benefits include:

  • Seeing exponential increase in gross profit with increased speed.
  • Allowing servers to take orders farther down the line as opposed to waiting for customer to arrive to the stationary point of order.
  • Allow the server at the drive thru window to just take payments, expediting the process. Thus the handheld device becomes a secondary drive thru window for busy times.
  • Enhancing guest experience as the guest is now able to move through the lines more quickly than at any other restaurant with conventional point-of-service terminals, increasing the likelihood of repeat business.Even within the restaurant, customers can be taken in line as people wait, rather than at the order point, increasing speed. If a customer is paying with a credit card, he can pay in line and proceed directly to the pick-up lane.Mobility has revolutionized the point-of-sale industry. Some experts have predicted that by 2015, all QSRs will be using mobility at peak service times to stay relevant and profitable






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