In recent years there has been a big push to expand restaurants beyond their brick and mortar borders into the digital world. Are you on board, or is each passing day taking you further away from becoming an online restaurant?
At Digital Dining, we love our clientele of driven, imaginative entrepreneurs who dare to dream of setting out on their own and presenting their passion to the world. The restaurant owners we work with are forward thinking and understand the value of great in store technology to:
- Minimize user error
- Streamline communication from the table to the kitchen
- Enhance the customers experience
- Bolster the restaurants reputation in their community
The next step in this progression is an effective online presence.
The Tried and True advertising tactics of the not too distant past are not only obsolete in today’s world, they’re off-putting.
- Ads in the local newspaper or phone book
- Even radio spots
These methods are quickly being replaced by:
- A decent website
- Blog articles
- Location on Google Maps
- Google+ reviews
- Yelp and other reviews
- Social Media
Embracing technology on this level might seem like a daunting task, but it’s worth it. The goal is to get in front of your audience and that means becoming an online restaurant. Be where your customers are, without spamming them. Show them how interesting you are. Let them get a feel for your ambiance and the quality of your food.
With 80% of new restaurants closing their doors within the first 5 years, we need to take the hint and stack the odds in our favor.
The easier you can make it for your potential clients and fans to find you, call you, order from you and rave about you, the more successful your restaurant will be.
So, to all of you bars, bakeries, pizzerias and pub, from fine dining to delivery, I say again build up your online restaurant. Share your vision, your passion and your food and let Digital Dining help you handle the orders that will come pouring in.