Robust Customer Database
Create and maintain a customer database of up to one million records. Restaurant staff can create new customer records in either the Back Office or at the POS. You can also set up a stand-alone Frequent Diner kiosk that allows customers to enter their own information and enroll themselves (new in 7.4.01).
Customizable Reward Plans
Create up to 99 unique frequent diner plans that reward customers based on the dollar value of menu items purchased, the quantity of items purchased, the number of their visits, or by the specific items purchased. Frequent dining customers can automatically progress from one plan to another as they reach each reward level.
Personalized Reward Coupons
You can create customized frequent diner reward coupons, customer status reports, guest checks, and prep tickets that automatically recognize a customer and personalizes the dining experience.
Customizable Reward Options
Digital Dining provides a wide array of customer reward options. The restaurant can reward customers with coupons generated automatically at the POS, coupons printed in the back office and mailed to customers, or store credit that is redeemable for future purchases.
Track customer purchases toward specified goals such as a specific dollar amount spent or number of a type of item purchased. Digital Dining’s customizable reports allow restaurants to track frequent dining customer purchases toward specified goals, such as a specific dollar amount or a specific quantity of a certain type of menu item.
|Special Features per Customer||Create and customize special features for specific customers or all customers in a specific plan. You can link customers or plans with features that will automatically trigger the POS to offer instant discounts, change the price level charged, or even change the menu.|
|Special Occasions and Interests||Record and track customers’ special occasions (such as birthdays and anniversaries) and special interests (such as charity organizations and local sports teams) for personalized targeted promotion.|
|Customer Mailing Labels||Generate mailing labels from the customer database and send coupons and promotional material to customers enrolled in specific frequent dining plans.|
|Customer Complaints||Track complaints by frequent dining customers and issue customized and personalized coupons based on specific complaint reasons.|
|Customizable Reports||Analyze the popularity and cost of each frequent dining plan with a wide selection of customizable reports.|
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