Posiq’s Powerful Restaurant Customer Relationship Management System Drives in New Revenues and Builds Lasting Guest Loyalty together with Digital Dining Point-of-Sale Systems
SPRINGFIELD, Virginia – January 28, 2013 – Menusoft Systems, makers of Digital Dining, a leading hospitality point-of-sale (POS) software solution, today announced that is has certified Posiq’s customer relationship management platform, Posiq CRM, to seamlessly operate with Digital Dining systems across North America.
Posiq’s customer relationship management (CRM) technology automates the tracking of guest visits and detailed purchase behavior (loyalty), the management of marketing and social campaigns, and the administration and redemption of offers. Because Posiq is deeply integrated into the Digital Dining POS, it can provide incredible reporting on the true revenue impact of both loyal guests and new guests from advertising, the Internet, and social media. Posiq CRM together with Digital Dining offers restaurants never-before-seen analytics and tools to manage and grow their business.
“We’re thrilled to present Posiq CRM to the over 35,000 Digital Dining customers deployed across North America,” said Andre Nataf, Senior Business Development Manager of Menusoft Systems. “While restaurants may consider any number of mobile phone centric loyalty offerings today, Posiq is the only solution integrated with Digital Dining. It’s incredibly easy to use, yet provides unprecedented information a restaurant operator needs to manage and grow their business.”
“Restaurants today need deeper insights into guest behavior, with real-time analytics available anytime, anywhere. Traditional sales reports are just not enough,” said Rick Onyon, CEO and founder of Posiq. “Marrying the power of Digital Dining and Posiq CRM represents an incredible leap forward for restaurant owners and managers, allowing them to anticipate trends, manage customer preferences and respond to sales opportunities in real time.”
Posiq CRM is a SaaS solution that integrates with Digital Dining POS installations. It is a highly modular solution capable of supporting single independent restaurants or multi-unit enterprise deployments with thousands of restaurant locations.
About Digital Dining
Digital Dining is now in its 28th year of production and development. An original innovator in the PC-based POS hospitality market, they continue to lead the industry with extremely innovative functionality and features. Digital Dining has over 35,000 installed users in North America. Menusoft (developers of Digital Dining) is a privately held Virginia corporation and operates its business in office facilities in Springfield. Since 1984, Menusoft has increased sales and profitability every year of operation and is a debt-free corporation. For more information, visit www.digitaldining.com.
Posiq provides practical and relevant customer relationship engagement and management tools for the restaurant and hospitality industry. Posiq’s innovative PosiqCRM software combines social, mobile and open cloud technologies with existing restaurant POS systems to improve understanding of customer behavior and preferences and create opportunities for increased revenue. Posiq delivers simple-to-use and effective POS-ready software to enable diner insights, promotional outreach, campaign efficiency reports and financial measurement.
Posiq was launched in 2011 by Richard Onyon, a technology industry veteran – who also happens to own a successful restaurant & pub in San Jose, CA. You can meet the rest of the Posiq Team here, or follow us on Facebook and Twitter.
All product and company names herein may be trademarks of their respective owners.